Blog Post

How Much Should Property Management Cost?

Mar 25, 2020

How Much Should Property Management Cost?

(...and Why You Don't Get a Straight Answer when you ask.)

If you shop for property management services, you may get the impression that property managers will not give straight, honest answers when asked about their fees. Why is that?

Like all businesses, the property manager wants to sell his services at a price where he can cover all of his expenses and still make a profit on his investment. If he was selling bananas, he could figure out his costs, and add a reasonable profit to come up with his desired net income. Then he would divide this desired sum by the number of bananas he plans to sell to get his unit price. When a customer asks how much are his bananas, he can just quote this unit price and the customer is satisfied that he got a straight, honest answer. Why can’t property managers be as straight forward?

Allen’s mother had reached the point where she needed to move into an assisted living facility. Allen decided to hire a property manager to rent out her home. Allen had never shopped for a property manager before, but it shouldn’t be any different than shopping for anything else, right? Just the other day, he stopped at Tony's Fresh Produce and bought bananas. He asked Tony how much he wanted for the bananas and Tony quoted a price. How much harder could this be?


Without realizing it, Allen’s prior experience with bananas caused him to make five bad assumptions. They are:

  1. All property managers cover the same services under their monthly fee. 
  2. Property managers only need a little information to determine the cost to deliver the needed management services. 
  3. The monthly management fee will always cover all charges. 
  4. All property managers perform all tasks required to maximum income.  
  5. All property managers have the same training, experience, dedication, and competence for providing property management service. 
  6. Allen found five property managers on the internet. He plans to get bids from them and only talk to the two or three that offer the lowest prices. 

What has been described so far is played out every day, from here on, the story follows many variations. In some cases the owner is able to reach the actual manager, over the phone, who explains how that management company operates. If the manager tries to cover everything, it becomes too much to absorb, and usually leaves the owner tired and confused. The manager may then suggest they meet, but the owner usually wants to still get prices before sitting down with just the few who quoted the lowest prices. In other cases managers will quote a low price, and even write up an agreement showing that price, but the problem comes when the owner discovers what is not covered under the monthly management fee.

When owners shop for property management like they shop for bananas, they become disillusioned, and often accuse property managers of trying to trick or manipulate them rather than simply telling them how much everything will cost. The problem is that attention was not spent first getting a clear picture of the challenges in operating the property to its maximum potential, reaching agreement on what authority the owner will turn over, how accountability shall be determined, and how success is to be defined.

Once the owner realizes the full challenge of obtaining management proposals, he is ready to systematically go about obtaining and evaluating them. 

Share this post

breaking-lease-california
By Appfolio Websites 04 Mar, 2020
In this article, Penmar Property Management will provide an overview of breaking a lease in South Bay California.
what are your legal rights as a renter
By Bob Green 10 Feb, 2020
Click here for an overview of the California state landlord-tenant laws from Penmar PM.
california-eviction-process
By Bob Green 08 Jan, 2020
In this article, we will provide you with an overview of the California eviction process.
Show More
Share by: